The team's new look features a blue and yellow design that mirrors southern California life.
The Rams unveiled a new logo on Tuesday afternoon featuring a blue and yellow design.
The new colors are called Rams Royal and Sol, which COO Kevin Demoff said mirrors "the vibrant, sunny optimism of southern California life." Los Angeles released its new look in a video online, and Demoff said the team originally planned to unveil it in a public ceremony. However, the Rams ended up revealing the logo and colors online due to the coronavirus outbreak.
Los Angeles has spent years working on its new design. Fans grew increasingly curious over the team's new look after a logo was leaked online earlier this month.
Demoff published a letter to fans last week saying that the new design would be different than the leaked one.
"We have loved seeing all of the creative ideas and feedback on social media throughout this process and are excited for you to continue this journey with us," Demoff said. "Anyone who donates to the Te"LA"thon has a chance to win a Rams hat donning our new brand, while supplies last. And don't worry–it's not the hat that you saw on social media a few weeks ago."
The Rams will also host a virtual Te"LA"thon with KABC on Tuesday to assist Southern California response efforts during the COVID-19 pandemic. All contributions will benefit the United Way of Greater Los Angeles' Pandemic Relief Fund which supports community partners like the Los Angeles Regional Food Bank.
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